Implemented social media strategies across multiple platforms, increasing engagement by 35% in six months. I managed an editorial calendar for over 50 posts per month, maintaining brand consistency and strategic alignment. I worked with teams and partners to develop marketing activations that strengthened brand visibility. I analyzed campaign data to refine content strategy and improve key performance metrics.

Increased customer engagement by 15% by analyzing marketing campaigns with PowerBI. I managed the CRM to track sales leads and maintain accurate customer interactions. Using Canva, I designed marketing materials such as brochures and email campaigns to effectively communicate product value. I collaborated with cross-functional teams to align marketing efforts with sales goals, improving overall campaign performance.

Led a team of 15 in planning large-scale events, including Professional Networking Nights and the International Collegiate Conference. I organized company tours to offer members industry insights and networking opportunities. I mentored peers in academic and career growth, fostering their professional development. I facilitated regular team meetings to track progress, address challenges, and align efforts with organizational goals. I built relationships with industry leaders to secure event sponsorships and partnerships.

Conducted extensive market research to analyze consumer trends, guiding strategic marketing decisions. I created detailed reports and visual presentations on marketing KPIs to support ongoing campaigns. I presented research findings to senior leadership, leading to improvements in marketing strategies.