Digital Marketing Strategist
Arianna
Pibernus.
I turn data into decisions and campaigns into growth. Boricua roots, Argentine heart, currently making moves in mobile UA at Bidease.
Customer Success @ Bidease
SDSU Marketing '25
Programmatic Certified
AppsFlyer Certified
Cat Mom
Traveler
Hi, I'm AriCalifornia + New York
📍 California
4+ yrs experience
Mobile UA Expert
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About Me
Marketer by trade,
storyteller by nature.
I'm a Digital Marketing Strategist working as a Customer Success Manager at Bidease, a mobile DSP helping brands grow through in-app programmatic advertising. I care about transparency, real results, and relationships that outlast any single campaign.
Outside the office? Soccer pitches, airport terminals, and probably overthinking a playlist. I'm Boricua and Argentine, so warmth, hustle, and good food are basically in my DNA.
Data-Driven
Grafana dashboards, CPA trends, ROAS optimization. I live in the numbers.
Global Mindset
Managing campaigns across LATAM, US and beyond. Fluent in culture, not just markets.
Client-First
Building trust through transparency and follow-through, every time.
Competitor
On the pitch and in the market. I play to win with a smile.
Skills and Tools
What I bring to the table
Digital Marketing Strategy
Data Analytics
Customer Success
Mobile UA
Programmatic Advertising
Grafana Dashboards
CPA / ROAS Optimization
Brand Strategy
Social Media
Market Research
Google Analytics
AppsFlyer
Fraud Detection
Campaign Management
Webflow
Experience
Where I've shown up
2025, Now
Bidease
Customer Success Manager
Managing a global portfolio of mobile app advertisers, from LATAM QSRs to e-commerce brands. Driving CPA optimization, fraud prevention strategy, and client retention.
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2024, 2025
AMA SDSU
VP of Special Events
Led a team of 15 producing Professional Networking Night and the Regional Conference. Built sponsor relationships and mentored members through career transitions.
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2024
Techtronic (Milwaukee Tool)
Marketing & Sales Intern
Tracked campaign performance in Power BI, drove a 15% lift in engagement. Managed Salesforce CRM and designed brochures and email campaigns.
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2023, 2024
Romulus Media (Marker Video)
Brand Marketing Strategist
Promoted Marker Video on campus through outreach and presentations, drove a 65% increase in website engagement. Built KPI reports and shaped targeted campaigns.
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Off the Clock
Because life is more than a resume.
Soccer
The pitch is where I reset. Competing keeps me sharp on the field and in the office.
Travel
Always chasing the next stamp. Puerto Rico and Argentina will always feel like home.
Cats and Home
Cat mom. Homebody at heart. The cozy moments matter just as much as the big moves.
Get in Touch
Let's work together.
Whether it's a campaign, a collab, or just a good conversation, I'm always open to connecting with interesting people doing interesting things.